Former TWO-TIME Division I soccer team co-captain builds her platform to inspire the next generation of female leaders
CASE STUDY QUICK WINS
ABOUT JULIA
Julia is a young leader who wanted to express her “entrepreneurial and creative side.”
HOW SHE USED YLC
Julia used YLC to identify the opportunity to build her platform and to find the most meaningful work she could do.
RESULTS
Julia took her creative plunge: she reached out to high schools for speaking engagements, executed and collected amazing testimonials, all while making a remarkable impact.
QUICK ACTION SUMMARY
Growing & professionalization her existing Personal platform & brand.
Why?
To impact the next generation of powerful female leaders and student-scholar athletes.
[Note: If you are interested another female D1 athlete-entrepreneur, checkout Daria’s case study.]
Julia’s background (DI athlete, STEM Undergrad, MBA concentration in Data Science) packs a serious punch of inspiration for the next generation.
Making sure Julia has a solid foundation for a long illustrious career was key!
Thus, we covered:
- Unearthing her existing personal platform. You can read more about the lessons on building a platform here.
- Professionalizing her platform for speaking & consulting. Julia and I covered the same fundamentals that Ken and I did.
- Defining Success on Her terms. Determining what is meaningful for her and what kind of impact she wants to make on the world—now!
- Taking actions towards her goals. Creating a behavioral action plan that was specifically designed to work around her analysis paralysis. (Based on cutting-edge research out of Stanford.)
- Determining how to structure her pilot programs. Walking through the process of how to test and validate her entrepreneurial ideas. Setting the foundation to validate her future entrepreneurial ideas.
- Execution! (Because knowledge + execution = wisdom!)
Jump starting her creative journey
Instead of waiting, turning 80 years old and looking back on a lifetime of “what-ifs”, I get to start the process and journey—now!
Many people in this lifetime are not as fortunate to have the awareness that they can pause and change their own trajectory.”
Why Did You Want To Work With Me?
Instantly…I knew I had met someone who was striving for nothing but the best, absolute excellence.
“Instantly when I met you, I knew I had met someone who was striving for nothing but absolute excellence in their pursuit.
I later learned, that I learned the best when I am with the best.
And quite frankly, I think you are the best of the best whether or not you realize it.
I really wanted to surround myself with someone who could then help me grow and pursue my dreams.
I wanted to explore this entrepreneurial, creative side that I hadn’t had the opportunity to express.
There’s no one else I’ve met, in a role model, who’s expressed such enthusiasm & support for my career and my growth.
It’s really exciting to be with someone who not only believes in themselves enough to make their dreams come true, but supports & instills that same belief in the people that he works with.
You want to talk about signs in the universe and you know who you’re supposed to meet and how you want to pull yourself to the next-level—you embody all of those aspects.”
Also, your energy is just infectious.
You’re an [entrepreneurial] ecosystem in one.
What were your biggest concerns about working with me?
My biggest concern was that I wouldn’t be able to follow through on everything you wanted me to do or felt I could do.
But even in those instances [of doubt], you found a way to just again encourage me to try new things.
I’m slowly proving to myself, I can follow through.
specific example: Julia’s first speaking /coaching program pilot
Even with this first pilot program.
[NOTE FROM MUSTAFA: The “pilot program” Julia is referring to, is a group coaching program for high-school athletes that she has created.]
I felt I was getting caught up in everything and that all my ducks had to be in a row.
And I referred back to all the encouragement you’ve given me throughout working together and I thought ‘I’m just gonna do it.’
What am I waiting for?
Because I know we’ve had plenty of those conversations where:
“Sh*t, it’s time to start acting. You got to start realizing all this potential and change it from that. Just change that potential energy to kinetic energy.
What’s been your favorite part about doing this work?
“It’s 100%, I can count on our time, being together, easily being one of the best parts of my day.”
“Simply because I can get bogged down or caught up in the noise that’s going on in my surroundings.
Your positive attitude, support, and enthusiasm just becomes the best part of my day.
I look forward to working with someone who has this utmost belief in you!
There are no words I could use to possibly describe, to you, how it feels to be supported in that way.
I don’t know if you want to transcribe this – I literally consider you a cheat code in life.”
What’s the biggest transformation you’ve gotten?
You help me build to scale AND work through the finer details.
You helped me jumpstart what I thought I could, would, and should do—in REAL-TIME!
I am a planner.
I totally experience “analysis-paralysis.”
Now—instead of waiting, turning 80 years old and looking back on a lifetime of “what-ifs”, I get to start the process and journey—now!
I really credit you for that because, otherwise, I would not have started, opened or launched a consulting business called Next Five.
Even with these fine tuning details, such as coming up with a name, I don’t even think I would have had the creative inspiration to know that I had to be patient to come up with a name.
You’ve really coached me through to help me build and scale. I feel confident building and scaling something that I genuinely want to pursue.
That goes back to my favorite part of doing this work.
Realizing Her Potential
Not only do I get to realize all my potential—I get to be happy while I do it.
Every day, every time that we meet, every time that I get to work on my project.
I’m just instantly happier.
I think there’s something telling about that, honestly, because there are so many people in this lifetime who are not as fortunate to have the awareness that they can pause and change their own trajectory.
“Pause and change your own trajectory”
That’s what I mean by a ‘cheat code.’ You were that wake up call that I could pause and change my trajectory and find something better.
What surprised you the most about working with me?
You’re the soothsayer in 2022.
What continues to surprise me is you say things that I can’t even put words to, before I could even try.
You even admit when you don’t have them [the answers] which is such a rare quality to have—and when you don’t have them and you need them, you find them.
So there’s just this whole other element of your analytical thinking that’s just really inspiring.
Because you’re setting an example for me, that you can do anything you set your mind to.
Who Would You Recommend YLC to?
I’d be picky.
Because I’m not sending you people who are not going to follow through.
Who are gonna let you down.
Anyone who’s serious about their work, anyone who seriously wants to explore a life-changing career,
Someone no-nonsense.
Not only in terms of specialty but trajectory.
Anyone that wants to realize their potential and is serious about it.
I’ll bring them to you easily!
Your Turn
If you are interested in going through the same transformative coaching process reach out below.