Division I LaCrosse National Champion, CEO & Founder who wanted to chart her future

CASE STUDY QUICK WINS
ABOUT DARIA
Daria is a national champion athlete and powerful tech founder/CEO serial entrepreneur hard-time that always pushes herself to pursue even loftier successes than before.
HOW SHE USED YLC
Daria used YLC to navigate the “most challenging time” in her life.
RESULTS
Daria developed clarity in her process, which allowed her to “slow-down” and enjoy her success while maintaining her break-neck speed of execution.
QUICK ACTION SUMMARY
Daria is a hard-charging, go-getter. As evidenced by this excerpt from USA Lacrosse Magazine featured article titled, The Entrepreneurial Mind of Daria Lucchesi,

“Lucchesi started as a key member of the scout team that helped JMU win its first national championship. Her entrepreneurial interest blossomed into college. Other college freshmen crammed clothes, shoes or books under their beds, but Lucchesi kept an inventory of horse related jewelry and knickknacks for her electronic commerce store, an idea spawned out of her sister’s love of those items at horse shows. When she sold it before her first college season began, it was taking in $10,000 per month.”
Daria is a national lacrosse champion and entrepreneur. By 24, she sold her first business and had her eyes set for even greater horizons.
However, none of her success made her happy and she worried about burn out. After the YLC program, she found that she could return to the joy of her work while simultaneously appreciating all that she has already accomplished.
Why Did You Want To Work With Me?
Honestly, because I knew how much you cared about me in one single meeting.
It’s tough for me to trust people right away.
I developed trust in our first conversation right away!
Three hours later, I never felt like someone understood and had given advice that was so tailored toward me.
I never felt like someone understood and had given me advice that was so tailored toward me.
It wasn’t just life advice—but a whole different level of mentorship.
It was not just the surface that it seemed like.
Neither technical nor business, strategy, and operations.
It was a completely different level. I don’t think mentorship does it justice. I don’t know what it’s called, but I’ve never experienced it with anyone—someone who can talk and see that they care about you.
The most challenging stage of my life was when I met you, and you were able to help me navigate that.”
-daria
What were your biggest concerns about working with me?
Trust.
I’m very north-easterner; I don’t trust anyone. I don’t want anyone to get into my life. But I can be very vulnerable with you and still get, ‘okay, talk more through that.’ ‘Let’s understand that.’
What’s been your favorite part about doing this work?
“It’S made my work more sustainable and made me enjoy the process more”
There’s a lot! The biggest thing you taught me was: the ability to slow down.
I remember exactly where I heard it when we were talking.
It was like it this profound:
- ‘Oh, okay, I don’t have to have it all by 30.’
- ‘Like there is no level to this, my [personal achievement].’
- There’s no roof!’
I always felt seen.
I always felt understood.
It was trust from the beginning.
What’s the biggest transformation you’ve gotten?
No one has ever been able to understand me at a level for me to trust them. At a level to break me out of that pattern. Which is a great gift.
I am learning how to enjoy it.
It was something I could never figure out. I could never figure it out in sports.
I reached the pinnacle of my sport, and I still wasn’t happy.
The pinnacle of my sport was winning a national championship. I did it, and I couldn’t enjoy it.

Then I started applying everything I learned in sports to business.
Again, I found myself repeating the same patterns. I’m not enjoying this.
Looking at me, I’m a pretty successful 24-year-old who never enjoyed it.
It was the ‘raise the bar before you hit it type mentality.’
You picked me out of that pattern, which no one, and I mean that like that, is the biggest thing.
Who Would You Recommend YLC to?
“Someone who gets it.”
- They’re curious.
- They are knowledge seekers.
- Someone who doesn’t even describe themselves as an entrepreneur likes to build, create, and bring a creative side.
I wouldn’t even say it’s someone that “understands.”
Someone who has this yearning to create and is doing it for the right reasons…but doesn’t necessarily know how the business works and wants to learn systems.
Systems, not just systems in terms of like the logistics because the technical conversations that we had were unreal but logistical, the strategy that was
People who also like me who have been through the fires, may have been scorched a bit.
Your Turn
If you are interested in going through the same transformative coaching process reach out below.